Media Kit

The Media Kit and Brand Guidelines for University of Findlay’s Mazza Museum will assist you in sharing information about the Museum that are consistent with our brand.


About Mazza

In 1982, the late Jerry Mallett, Ed.D., former professor of education at Findlay College, proposed the idea to build a museum dedicated to the art of picture books. With four pieces of art provided through a gift from the late Dr. August ‘41 and Aleda Mazza ‘41, the collection began. The Mazza Museum at the University of Findlay, originally housed in the basement of the University’s Shafer Library, was formally dedicated on Jan. 23, 1983.


Writing Style Guide

The Mazza Museum largely follows the same writing guidelines as the University of Findlay found on the website at www.findlay.edu/brand or Associated Press (AP) Style. As an institution affiliated with the University, the Museum does have some standards that differ based on its unique audiences and goals.

Visual Style Guide


The consistent and proper use of the museum logo not only strengthens recognition for Mazza but also helps to project the museum’s established reputation.

Primary Color Pallete

The primary color is our orange, to be used in conjunction with our gray and a highlight of our light yellow.

Standard Typography

Futura is used on all body copy with the medium and demi versions being used to highlight titles and important content.

Our Artwork

The artwork is what makes Mazza great. Choosing images that best represent the museum is important in all promotion.

Artist Credit

Artist credit will be given where appropriate when artwork is used for promotional purposes. Example: “Book Fiesta” from Rafael Lopez