Media Kit
The Media Kit and Brand Guidelines for University of Findlay’s Mazza Museum will assist you in sharing information about the Museum that are consistent with our brand.
Brand Guidelines
These brand guidelines have been created to assist in producing materials and sharing messages about the University of Findlay’s Mazza Museum that are consistent. We encourage you to use them as tools to share information about the Museum.
Media Contacts and Guidelines
Media questions should be directed to Director of Communication, Branden Ferguson at [email protected] or 419-434-4345. All photos, videos and audio are subject to copyright and cannot be duplicated without permission from the University of Findlay’s Mazza Museum.
Photo Requests
If you are a member of the news media and need high resolution images for publication, please contact the University of Findlay’s Office of Marketing and Communication at [email protected].
BRAND GUIDE
About Mazza
In 1982, the late Jerry Mallett, Ed.D., former professor of education at Findlay College, proposed the idea to build a museum dedicated to the art of picture books. With four pieces of art provided through a gift from the late Dr. August ‘41 and Aleda Mazza ‘41, the collection began. The Mazza Museum at the University of Findlay, originally housed in the basement of the University’s Shafer Library, was formally dedicated on Jan. 23, 1983.
Our Mission
Our mission is to promote literacy and enrich the lives of all people through the art of picture books.
Brand Positioning Statement (What we do)
The University of Findlay’s Mazza Museum celebrates the original art of picture books using education, exhibits, events and artist visits.
Tagline
Explore the art within the story.
Enhancing Academic Opportunities for UF Students
The Mazza Museum enhances the academic experience for all University of Findlay students as they pursue meaningful lives and productive careers. Findlay students from all majors can experience a unique learning and development opportunity through touring the Museum, volunteering and participating in its programs. Art students have the opportunity to meet professional artists, education students develop skills in teaching literacy, and health care students learn how books can help families cope with health issues.
Appreciating Art
The Mazza Museum celebrates the art of the world-class artists and authors who bring books to life, giving them a platform to share their creative process and a permanent home for the preservation and care of their contributions to their craft. To experience the Museum is to develop an understanding of how artists use pictures to illustrate the words and meaning of a story. Visitors see every aspect of the process from the first sketches to the final original artwork that became part of the book.
Inspiring a Passion for Books and Culture
The Mazza Museum nourishes and inspires in people of all ages an enthusiasm for books and art and how they impact life. By visiting Mazza, children experience a cultural interaction they can appreciate. The picture books the Museum highlights can be a child’s first step toward a lifelong love of reading. These beautiful illustrations capture the imaginations of young readers as they learn to recognize the meaning behind the images as well as to read and understanding language.
Supporting Educators
The Mazza Museum provides educators with the tools to inspire excitement for reading in the classroom and beyond. Acting as a resource, the Museum offers workshops, research materials, teaching aids and story kits that assist with the learning process. At Mazza conferences, educators have the opportunity to hear stories directly from Mazza artists about their inspirations and enjoy sessions on literature, education, writing, illustration and behind the scenes at the Museum.
BRAND GUIDE
Writing Style Guide
The Mazza Museum largely follows the same writing guidelines as the University of Findlay found on the website at www.findlay.edu/brand or Associated Press (AP) Style. As an institution affiliated with the University, the Museum does have some standards that differ based on its unique audiences and goals.
How to Reference Mazza When Writing
“University of Findlay’s Mazza Museum” is the official name of the Museum and should be used in marketing materials, general correspondence and presentations.
Subsequent references specifically to the University of Findlay’s Mazza Museum can be made by referencing the “Mazza Museum”, capitalizing “Museum” or “Mazza” which does not need to be accompanied by “The” or “the.”
Punctuation
While AP Style uses quotation marks to indicate titles of books, the Museum recognizes the tradition of italicizing book titles and wishes to distinguish the work of illustrators and authors in this way in Mazza specific materials. Stories about the Mazza Museum in University-wide publications such as FindlayMag will still follow the University guidelines.
Publications
Italicize the titles of books, graphic novels, collections of poetry, movies, magazines and newspaper titles.
Example: Matt Phelan is the author and illustrator of the graphic novel The Storm in the Barn, Around the World and Bluffton.
Shorter Publications
For shorter works such as songs, poems and plays, use quotation marks.
Example: The book Footloose illustrated by Tim Bowers is based on the song “Footloose” with music and lyrics written by Kenny Loggins and Dean Pitchford.
Artwork Titles
The title of a piece of artwork should also be set off by quotation marks.
Example: One of the pieces in the exhibit, “Dinosaur and Volkswagen” from Gigantic by Patrick O’Brien, helps people comprehend the size of the stegosaurus by juxtaposing it with a purple Volkswagen Beetle.
Event Names
The names of Mazza events like Funday Sunday and Mazza Summer Conference should always be capitalized. The theme for Funday Sunday should be put in quotes. The title of a workshop at a conference may also be put in quotes.
Example: The theme for this month’s Funday Sunday is “Wonderful Wizards.”
Naming Instances
Visual Style Guide
BRAND GUIDE
The consistent and proper use of the museum logo not only strengthens recognition for Mazza but also helps to project the museum’s established reputation.
Mazza Logo
The Mazza Museum logo is the primary means by which we are recognized. This mark is to be used when representing the museum in all communications.
Minimum Size
The logo should not appear smaller than 2 inches wide in print or a 144px wide on screen.
Do not remove the “University of Findlay’s” and “museum” text without approval.
Primary Color Pallete
The primary color is our orange, to be used in conjunction with our gray and a highlight of our light yellow.
Standard Typography
Futura is used on all body copy with the medium and demi versions being used to highlight titles and important content.
Our Artwork
The artwork is what makes Mazza great. Choosing images that best represent the museum is important in all promotion.
Artist Credit
Artist credit will be given where appropriate when artwork is used for promotional purposes. Example: “Book Fiesta” from Rafael Lopez
